Be Authentic, and You Will Stand Out From the Crowd!

As a business owner it’s very imperative that you stick out from the crowd, and stop trying to do things like everybody else.  Look around you and see what everyone is doing, and then go do something different.  Here's the deal you have the power to create your own market space in uncontested territories.  Look at companies like Chick-fil-A, Disney, Starbucks, Cirque de Soleil they all have carved out their own market, and no one can compete with them.  Why? Because they’ve perfected their craft and created a different target market, and business models from everyone else; therefore, creating uncontested market space. 

And you can do the same too by being authentic while sharing your brilliant ideas in the marketplace.  Look at other industries to see what’s working and then go and innovate that idea and create it into your own.  That’s what I mean when I say be authentic in business.  Listen you can easily stand out from the crowd too, and get noticed as an entrepreneur when you focus upon and perfect all three of the following areas:

1. Give your Clients an Amazing Experience.  Your clients deserve to experience stellar star service from you.  Make it a priority to serve them well, but if you make an error, and your client or customer brings it to your attention be honest about it.   Don’t ignore or sidestep your customer.  Address their concerns, and problem solve so that you can make things right.  Consumers are really smart now.  That being said, if your client pays you for a product or service, it’s your responsibility to make sure they are satisfied with it.  Your clients or customers are walking billboards, and they have the power to make or break you in business!  Remember that people don’t care about what you say, but how you made them feel. 

2. Become a Good Problem Solver.  When a mistake occurs in your business, make it your concern to determine how it occurred, and find a solution from preventing the same problem from reoccurring in the future.  I believe when errors popup, it’s meant to help you to educate you and to help you to evolve as a better entrepreneur and small business owner so pay attention to the errors that pop up.  When you come up with a solution; document the process into a procedure so everyone that’s on your team or works in your business is aware of the policy.  Sometimes solving problems will make you deal with your challenges regardless of it being uncomfortable, but work through it until you get the results that will make you and your clients happy!  Remember that successful entrepreneurs are great problems solvers! And the more problems that you solve, the more income that you will earn to fill up your bank account.

3. Possess a Good and Positive Attitude.  As the old adage goes your attitude determines your altitude, yes especially in business!  When challenges occur in your business, you have the power to determine how you will respond to any given situation. And a positive response has the power to give you positive results better than a negative response ever could.  Have you ever heard that a soft response will turn away wrath, but grievous words stir up anger? Well it’s definitely true.  Be friendly and stern, but professional with your clients.  People will remember you about the attitude that you display towards them.  And this quote by Maya Angelou sums it up with "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  Leave a lasting impression on your clients to the point that whenever they need your products and services you will always be on the top of their A List. 

Much Love and Success to You,


​Cynthia Lewis