The 12 Foundational Essentials for Launching and Building a Profitable Business and Brand That You Love!

When you decide to leap into the journey of entrepreneurship it’s so much deeper than choosing a business name, creating a logo, setting up a website, and hang your shingles up to say you are open for business.

Although these tasks are important this is not where you should begin when you are preparing to launch and build a business.  This is a waste of your time and money if you try to do this first.

In fact, this is a common mistake that new entrepreneurs make in the beginning of their journey of entrepreneurship.

When you’re first starting your path as a business owner you have to do a lot of research into the area that you want to focus on in business, and take an assessment of your skills and expertise, gifts and talents, knowledge and experiences, your strengths and weakness to see how you can take these different components and use them to your benefit in business.

If you want to launch and build a profitable business and brand that you love there are 12 essentials that you need to know and implement to achieve this goal.  And all 12 essentials are below as follows: 1.  Be willing to share your story.  Don’t be afraid to share what you’ve gone through.  Your transparency is what will help others in their journey.  Your experiences are what shape you into the person that you are today.  And I guarantee if you have overcome a situation in your life, I know you can help others to overcome as well long as you can systematize the process and your system helps them to experience a transformation too.

2.Know and articulate your point of view.  Be honest about who you are and how you got where you are today! Stop trying to be like other entrepreneurs within the marketplace.  Be your authentic self so you can stand out in the market place.  Your unique point of view, molded by own experiences, is the one thing that set you apart from the market.  Most successful entrepreneurs have their business setup around their point of view.

3.How would you like to help your ideal clients? In order to help your ideal clients, take what you do naturally and translate it into a specific topic or field where you can impact others.

4.What problem would like to solve for your ideal clients? If you can help someone solve their problem, then you can create a business that thrives and serve others for the greater good! In creating a solution to your clients’ problem, what value could you provide to them to create the transformation that they want? What have you gone through, and overcome yourself that you can teach to your ideal clients in a systematize manner? This is your solution!

5.Who are your ideal clients? Who do you want to serve? Who’s in your heart, mind, and spirit to help? Is it women, men, moms, dads, couples, children, people who need help with marketing or branding, women that want to leave Corporate America to launch a biz, people that need help working on their mindset, faith-focused people that want to become leaders.

6.Build a list of your ideal clients.  Create a free offer that’s has value that your ideal clients will appreciate, and want to learn about and experience a benefit immediately.  This free offer can be given in a form of an eBook, training series, audio or video tele-summit, and training audio.

7.Build a relationship with your list of ideal clients.  Send weekly emails to your list, and engage them by having them to provide you with feedback.  The know, like, and trust factor is always key to building the relationship with your clients.

8.Sell to your list of ideal clients.  Your clients like to do business with people that they can relate too.  This shows them that you understand what they are going through.  And if you build a solid relationship with them they will purchase from you because people do business with people that they know, like, and trust.

9.Be patient and consistent.  You need to understand that Rome wasn’t built in a day, and neither will your business.  It takes time, money, effort, energy, sweat equity and persistence to build a business and brand right the first time so it will last a lifetime.

10.Believe in yourself.  Yes, I'm going to say it again.  BELIEVE IN YOURSELF.  Things will come up, and try to knock you off your inner game but you need to know that you have all that you need to win in business and life.  There will always be something to try to keep you from moving closer to your dream of building your business like financial struggles, challenges, setbacks, and distractions, but you have to make up your mind to do this and be consistent no matter what you face.  Remember you are a winner, and pro’s don’t act or think like amateurs.

​11.Maintain a positive mental attitude.  To keep yourself in a positive PLACE AND SPACE you have to feed your mind with powerful and positive information.  Listen to people like Les Brown, Pastor Joel Osteen, Valorie Burton, Apostle Charles E. Perry Jr., and me, Cynthia Lewis to name a few.  Make sure you have a clear vision of what you want in your business and life, and keep these images in front of you as much as you can.  Meditate on this throughout your day. This will engage your mind to keep you focused on your goals forging you to stay in action.  And help you to maintain a positive attitude.

12.Watch the words you speak.  You need to make sure that you’re speaking the right things over your business. Your words are powerful, and can build you up or tear you down! The power of life and death is in the tongue.  Your words have so much power that they can prophesy your future.  So be very careful about what you put out into the atmosphere because it surely will manifest.  Seriously, it will!

I hope that you’ve enjoyed these 12 foundational essentials in helping you to launch and build a business and brand that you love because focusing on these things will surely help you to get it done! 

Much Love and Success,


Cynthia Lewis
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